Freedom to Be Creative

Page requirements. Font sizes. Word counts and citation styles. During my education – in both high school and the first half of college – I have had lots of opportunities to be creative. But even in those moments, there have almost always been clear guidelines, instructions or requirements that have, in a way, stifled my … Continue reading Freedom to Be Creative


Open Space in the Soda Market

Brands must have meaningful purposes and target specific niches. They must evoke positive emotional connections with consumers so shoppers will purchase them. While three soda brands – Coca-Cola, Dr Pepper and Pepsi – have unique messaging, there may be space for a new brand focused on individualism and defying the mainstream. Coca-Cola’s Facebook messaging radiates … Continue reading Open Space in the Soda Market