My First Time at TOPO

After living in Chapel Hill for almost three years, I finally had the chance to have dinner at the famous Top of the Hill restaurant on Franklin Street for my friend’s 21st birthday. I was excited, as I’ve had years of built-up expectations of people telling me how great of an experience it was. The … Continue reading My First Time at TOPO

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Open Space in the Soda Market

Brands must have meaningful purposes and target specific niches. They must evoke positive emotional connections with consumers so shoppers will purchase them. While three soda brands – Coca-Cola, Dr Pepper and Pepsi – have unique messaging, there may be space for a new brand focused on individualism and defying the mainstream. Coca-Cola’s Facebook messaging radiates … Continue reading Open Space in the Soda Market