Hubble is a fascinating depiction of the journey of seven astronauts into space to repair the Hubble Telescope. Through the narration of Leonardo DiCaprio and the voiceovers of the media, the astronauts aboard and the crew on Earth, Warner Bros.’s 2010 documentary takes viewers into the world of outer space.
The film draws viewers in by the perfect combination of a slow yet confident tone, music matching the emotional poignancy of the scenes and astounding visualizations of stars, galaxies and planets thousands of light years away. It shifts as the scenes change, but the music is often rich and classical in nature with varying rhythm, dynamics and timbre as appropriate.
“From this small sliver of a view, scientists estimate there may be a hundred billion galaxies across the universe…billions of galaxies, each with billions of stars.”
The story shifts periodically, inter-laying the astronauts’ preparations for the mission, the takeoff and even the mission itself with beautiful, high-quality visuals of the magnitude of our solar system. The narration is compelling as it speaks in authentic awe of the depths of the universe, as well as in energized tones while telling (and showing) viewers the story of the astronauts’ actual experiences. Being able to actually see them floating around in the Space Shuttle Atlantis and in space as they struggle to repair the telescope was amazing and truly brought the story to life.
Hubble also features clips of the astronauts laughing and interacting with each other, which helps to humanize the seemingly incredible idea of being in outer space. This helped the audience relate to them and become more emotionally invested in their story.
After watching this film, it is clear that emotionally connecting with viewers – really finding a way to draw them in and make them care about what you’re discussing – will be helpful when crafting final presentations. Ours is about Burt’s Bees, so perhaps we could provide a narrative in the beginning of our presentation about the persona of the person we decide to target. This will bring our persona to life and help the audience relate to and connect with our proposal.