Asking the Right Questions

While learning the answers to close-ended questions might be interesting, one can easily find those from a survey. To understand why a person feels, thinks or behaves a certain way, researchers must ask questions in qualitative methods of data collection that prompt storytelling. Using open-ended, thought-provoking prompts encourage participants to reveal the underlying emotional or … Continue reading Asking the Right Questions

The Art and Science of Being Insightful

We make observations every day. Whenever we notice what someone is doing, thinking or saying, we are making factual claims about the people and companies around us. This process is essential for organizations and individuals to start thinking about how they should best build meaningful relationships with their publics. But…those observations are not enough. Professionals … Continue reading The Art and Science of Being Insightful